Food, Inc 2

        After watching the documentary Food Inc, I have come to the conclusion that I agree with Robert Kenner's claim that the meat industry is not only economically but also environmentally unacceptable. To start with what is convincing in the movie, he makes it clear to the readers that animals raised in these environments are subjected to pain, discomfort, and hormones to make them more profitable. Not only this, but the fact that he mentions a story about a woman's son who died of E. Coli in the 21st century is even more reason to believe that the meat industry is going down hill. With all of the technology and equipment we have today, these food borne illnesses really should not be occurring let alone killing a child. Again, the images are very powerful and the picture of cows lined up next to each other just makes it more obvious that these animals are not being treated humanely. Also, he shows the cartoon of a chicken in 1950 at day 68 and a picture of a chicken in 2008 at day 47 and the size of the 2008 chicken is by far double the size of the 1950 chicken. This just further proves that the animals are being pumped full of hormones and steroids to make themselves bigger.  He also uses straight up facts (logos) that convinces me of his claim. This one fact really stuck out at me as shocking: "In 1972, the FDA conducted 50,000 food safety inspections. In 2006, the FDA conducted only 9,164."This basically shows that as years go by, the FDA is spending less and less time and energy investigating inspections that could be extremely important to the safety of the public. Another fact is "70% of processed foods have some genetically modified ingredient" which shows that the average American is putting harmful products into their bodies. 

    

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Food, Inc

Food, Inc. Dir. Robert Kenner. Prod. Robert Kenner and Elise Pearlstein. Perf. Eric Schlosser and  Michael Pollan. Movie One, 2008. DVD.

This            This ninety-four minute documentary, Food Inc., seeks to address the problems with the food and consumer industry in America and the inhumane actions taken to handle animals on farms and less than favorable working conditions. Robert Kenner, the producer and director, uses reports from Eric Schlosser's Fast Food Nation and Michael Pollan's The Omnivore's to further back up his claim. This documentary clearly focuses on convincing viewers to buy naturally or organically grown food by attacking food that is in the regular grocery store and telling viewers where it really comes from. It also focuses on making consumers aware of where their food actually comes from and lets them know that they can take steps to make proper food choices. He makes readers question the future of their health and processed foods. He does not only focus on the health issues of the food industry but also how corporations exploit laws to create powerful monopolies. 

          

Ro              Robert Kenner uses multiple rhetorical devices to get his point across to his viewers. To start, he appeals to all three ethos, pathos, and logos. He appeals to ethos by narrating and giving the reader a sense of trust and intelligence. He also interviews first hand sources, such as the farmers, who can testify how the animals are really kept and treated. This allows Robert Kenner to facilitate confidence in his readers and makes them believe what he is saying. Through the first hand stories, he appeals to the readers pathos. For example, he describes a story of a lower class family who cannot afford to eat anything else other than fast food. The mother describes how they do not have time to cook home made meals and the only thing the can resort to is food on the go. He also follows them to the grocery store where she explains the fresh fruit is too expensive to buy. When the viewer sees this story their heart breaks because it is hard to imagine that someone cannot afford something so simple as fresh fruit. Lastly, he appeals to logos by citing many hard facts like "the average American eats two hundred pounds of meat per year". These facts make his argument more believable and credible. Viewers see facts as more credible than opinions so the numerous facts in this documentary make his argument more logical.

R                 Robert Kenner also uses imagery to get the readers to understand his purpose. These shocking images, like the chickens being crammed in their coup or the cows carcass's lined up, stick in the readers minds. It is hard to forget something so shocking and powerful. I got disgusted when seeing these pictures and they stuck in my mind throughout the whole movie and resonated even in the end. These eye-opening pictures allow Robert Kenner to further prove his point because he is now not only speaking it but is proving it with the images. 

     

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Reflection

As I have looked through my TOWS, I have noticed that I have increased my use of rhetorical devices. In the beginning, I only used easy ones like logos, pathos, and ethos. Now after doing many, I realize I am using a more broad range of devices. I think I mastered being able to tell the purpose of the author and its effect on the audience. I also think I am able to easily pick up rhetorical devices and then incorporate them into my TOWSs. I could still strive to improve not making my TOW a template but rather incorporate the contents of a TOW into a synthesized post. I realize by looking at all of my TOWS that I do the same thing. Summary, purpose/audience, devices, effect on audience. Instead, I could try to mix it up. Doing a TOW every single Sunday was definitely tedious, but its purpose was to 1) help us improve identifying rhetorical devices for the essays on the exam and 2) help us broaden our knowledge on diverse topics that we could also use on the exam. I did benefit from these TOWs because I found myself using them in essays and also in everyday conversation. 

Glass castle

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Taylor Swift Got Milk Ad

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         In this ad Taylor Swift is holding a guitar in regular performing fashion except for one odd thing out of the ordinary; she has a milk mustache on her face! Like all celebrity's who advertise for Got Milk, Swift had to rock the white mustache in order to endorse this campaign.
         The purpose of this advertisement is to convince visual readers to buy and drink milk. The exigence of this ad is the need to get the word out about drinking milk. The audience is anyone who happens to glance at the ad because it is not that hard to understand however teens and young adults have the power to be able to actually choose to buy and drink the milk.
         This creator of this ad uses many rhetorical devices in order to get the point across. One rhetorical device that jumps out is ethos. Taylor Swift creates credibility and trustworthiness by simply being on the front of the advertisement. By using a celebrity as the face of the campaign, readers are convinced that they can be famous if they drink milk, like Taylor Swift. It also conveys the message that drinking milk can make you thin and rich as well as famous. This advertisement also appeals to logos. In the upper right hand corner it says"...I [Taylor Swift] choose milk. Some studies suggest that teens who drink milk tend to be leaner, and the protein helps build muscle." It suggests that milk is one of the main ways to stay thing while building muscle and convinces the reader that if they do drink milk they will be all of those things.
          I do believe that the ad creator achieved their purpose in convincing the reader that drinking milk is in their best interest; however with the ever popularity of the Got Milk? campaign I do not think it is that hard to convince the audience anymore. The milk ads are recognized at first glance and thus the visualizer is able to connect instantly with the message. With this specific ad, the use of ethos, celebrity endorsement, and logos, caption of study in the upper right hand corner, convinces the reader that drinking milk is the right decision to male

The Incredible Shrinking Ad

     In this article for The Atlantic, Derek Thompson describes the ever changing role of advertisements in modern day society.  With more than half of Americans owning smartphones, ads now need to shrink in size to be able to fit the small screen, and companies are suffering due to the gap in money revenue. Companies like Facebook and Google, who rely on advertisements for up to 90% of its revenue, need to find a way to compensate for this difference. A difference that Derek Thompson explains is not going away
     The purpose of this article to inform readers about the gap in advertisement revenue and the need for a change. The exigence of the article is that smartphone ads are not going to disappear any time soon and realities need to be faced. Lastly, the audience intended for this article are adults who are able to understand the information and facts being put forth by the author.
     In this article, the Derek Thompson uses many rhetorical devices in order to intrigue the reader. One device he specifically uses in the beginning of his article is anachronism. To introduce his topic and begin the article, he tells a story of the first advertisement and how people watching the Brooklyn Dodgers witnessed the first ever ad. Next, he describes the evolution of advertisements through using the radio, television, and now smartphones as tools of delivery. One effect of this anachronism on the reader is it introduces the topic in a "non-boring" way. More specifically the reader wants to continue to read the article. At the same time, it provides the reader with background context and information necessary to be able to fully understand the text. Also, he uses a didactic tone throughout the article in order to get his point across.  By using a didactic tone, the reader is invited to read the article in the hopes that they will be able to gather new information. Also, readers know, only by the tone of the passage, that the he is really there just to help them. Not to harm them.
    I think the reader achieved his purpose of informing readers about the gap in advertisements in todays society. Through his use of anachronism and didactic tone, he intrigues the reader to continue reading and flipping the page.

The Glass Castle

     I chose to read the book titled The Glass Castle  for my third marking period independent reading book. This astonishing story is told from the perspective of Jeanette Walls, the daughter of Rose Mary and Rex Walls. Jeanette and her three siblings lived an unusual childhood where they learned to take care of themselves at a young age. Her mother did not want the responsibility of raising a family, despite the fact that she had four children, and her father was a dishonest and destructive drunk. Her childhood was less than ideal dysfunctional parents and a poverty stricken upbringing.
     The purpose of Jeannette Walls writing this memoir is simply because, as she described it in her book, "it is time to tell my story." The exigence of Jeannette Walls writing this book is her husband, whom she says pulled this story out of her and convinced her to put it on paper. The audience targeted to read The Glass Castle is older teens or adults, as some of the content and language written in the book is not suitable for young kids.
      So far in the book, she has used a multitude of rhetorical devices. One device that I have seen repeatedly used is understatement. For example, she writes her dad saying "Good thing we raised you young 'uns to be tough." Obviously, the parents have raised their children in a corrupt and unsafe environment which is far from raising them to be tough and strong. However, she uses understatement to get her point across. It makes the reader realize the severity of her message and helps them further understand what she is trying to portray. Jeanette Walls also uses similes and metaphors throughout her memoir to further describe what she is portraying. An example of simile is "“The cheetah licked my palm, his tongue warm and rough, like sandpaper dipped in hot water” This descriptive language helps the reader envision what Jeanette Walls was thinking and feeling in the moment these actions were occurring. 
    I do think Jeanette Walls has accomplished her goal of telling her story to her readers in an interesting and "page turning" way. The story in its self makes the read want to continue to read however the rhetorical devices used also enhance the readers ability to understand what she is portraying. Understatement, simile, and metaphor all help engage the reader into her writing but also helps them understand the message and purpose of the text on the page. 

Do hospitals make the grade?

http://www.philly.com/philly/health/20130318_National_Hospital_Ratings_Websites.html

This article, by Jordan Rau for the Philadelphia Inquirer, analyzes the hospitals in the Philadelphia area. Specifically, he looks at the hospitals different ratings from different sources as poses the question: Which sources can we trust to ensure the best care possible?

The purpose of this article is to inform readers of the different ratings that hospitals get judged on. The audience is adult readers who want to know if hospitals around this area "make the grade". Lastly, the exigence is the different ratings that hospitals get from different sources and the authors want to analyze which ones we should trust.

Jordan Rau uses many rhetorical devices in his article. The main appeal he uses throughout is logos. He uses facts and statistics to get his point across. For example, he writes "Around Fort Lauderdale, Fla., 21 of 24 hospitals were singled out as exemplary by at least one group. Around Baltimore, 19 of 22 hospitals won an award." This shows the reader the high amount of hospitals that get an award in one area. Logically, it is unlikely that all these hospitals receive exemplary marks and the readers uses facts to get this point across. The author also appeals to the readers ethos by establishing credibility by citing many expert sources. He cites Vice Presidents and actual healthcare rating specialists. By doing so, he established credibility in his writing which in turn allows the reader to better trust what he is writing. It makes his article more believable and thus improves his argument. 

I think the author did achieve his purpose through writing his article. The question he poses is a valid one and he makes a well constructed argument, by appealing to the readers logos and pathos, that convinces them to question what hospital ratings you can trust and which ones you cannot. 

Non-Alchoholic Nova Schin Poster

      This poster pictures a clearly pregnant woman holding up bottle full of beer. The intended audience is pregnant women who enjoy the taste of beer but cannot have it due to being pregnant. The purpose is to attract pregnant women to the Nova Schin product. Lastly, the exigence is the need for a drink that does not contain alcohol but tastes like beer.

      As many people know it is unhealthy for a woman to drink beer while pregnant but, because this is an ad for non-alcoholic Nova Schin, the ad creators decided to feature a pregnant woman drinking beer as the focal point of the advertisement. Her image is centered and she is extremely large in contrast to the other accents on the advertisement, so she is the first thing that the viewer’s eyes look at. It is very striking, and frowned upon, to see a pregnant woman holding a bottle of beer. Because of this, when one sees this picture, they are immediately drawn to the ad to see what it is promoting. Then, after looking at and reading the poster, they realize that it is an ad for non-alcoholic beer. By that time, however, they would have already read the ad and figured out its purpose. A second rhetorical device that this ad uses is contrast. The white and blue fading colors behind the large image of the woman helps to make the picture stand out. Also, the beer bottle and beer can in the lower right hand corner are also contrasted. The bold colors within the design effect of fading white circles surrounding them leads the viewer’s eyes to them. Lastly, the viewer must tilt his/her head to read the text on the side of the advertisement, the whole purpose of the ad. Not only does the sideways writing causes the viewer to really examine the ad but also the contrasting colors, white on blue, makes the bolded letters stand out. 

        Overall, I think the ad achieved its purpose of attracting pregnant women to the product.  The rhetorical devices used in conveying the advertisement to the viewer help to effectively grab the his/her attention. The unorthodox picture of a pregnant woman holding a beer causes the reader to initially be attracted to the ad and the contrasting colors make the woman, beer, and text really stand out. 

The big reveal: More and more expectant parents are throwing themed parties to announce their baby's gender.

       In todays day in age, more and more parents are throwing themed parties to find out their babies gender, along with a normal baby shower. This article, by Samantha Melamed for the Inquirer,  describes how in the past year, these baby gender reveal parties have become full-blown, pocket denting, events.

      The purpose of this article is for Samantha Melamed to bring attention to the increasing popularity of baby gender themed parties. The targeted audience is expected parents or parents of young children who would be interested in learning more about this increasing cultural change. The exigence is the fact that these types of parties are so popular now, which pushed the author to write this article.

     Samantha Melamed uses numerous rhetorical devices in order to get her point across to her readers. For example, she appeals to the logos of the reader by including direct quotes from parents who have either thrown a baby gender reveal party or who have attended one for a friend or family. The importance of including this is it makes the whole idea of this type of party real in the readers minds. If direct quotes were not embedded into her article, many readers would really not believe that this is such an increasing idea; however, because it is included, the reader instead has examples in front of their eyes to convince them that this really is gaining momentum in the baby world. Besides appealing to the readers logos, she also appeals to their ethos, and through this uses structure that keeps the reader hanging. To go off of ethos, in addition to including direct quotes, she embeds a real life story from a couple who did throw a gender reveal party. It was a cute and friendly story of a couple who's first babies gender, which happened to be a girl, was revealed infront of family and friends. This convivial story shows readers how exciting and fun a baby gender reveal party is, and may in some cases, convince couples to have one. In sharing this story to her readers, Samantha Melamed also uses structure to keep her readers on their toes. She writes about the story in pieces, seperated by factual information, and does not reveal the most important part, the gender of the baby, until the very last paragraph of the article. This keeps readers wanting to read more in order to figure out how the party turned out and what gender the baby was.

    After reading this article, I do believe that the author, Samantha Melamed, conveyed her purpose to her readers and achieved it very well. Through her use of rhetorical devices, Melamed was able to keep her readers reading untilt the end of the article, thus allowing them to get the full affect of her writing. She also appeals to their logos and ethos which helps her convey the validity of her topic to her readers while sharing with them a heart-warming story.

 

The Glass Castle

       I chose to read the book titled The Glass Castle  for my third marking period independent reading book. This astonishing story is told from the perspective of Jeanette Walls, the daughter of Rose Mary and Rex Walls. Jeanette and her three siblings lived an unusual childhood where they learned to take care of themselves at a young age. Her mother did not want the responsibility of raising a family, despite the fact that she had four children, and her father was a dishonest and destructive drunk. Her childhood was less than ideal dysfunctional parents and a poverty stricken upbringing.
     The purpose of Jeannette Walls writing this memoir is simply because, as she described it in her book, "it is time to tell my story." However, I think the purpose of the beginning of her novel is to engage the reader enough to get them "hooked" and wanting to keep reading. The exigence of Jeannette Walls writing this book is her husband, whom she says pulled this story out of her and convinced her to put it on paper. The audience targeted to read The Glass Castle is older teens or adults, as some of the content and language written in the book is not suitable for young kids.
      Thus far, Jeannette Walls has used a variety of rhetorical devices to grab her readers attention and draw them in. If the reader is not captivated within the first ten two chapters or so, then they will not want to read on. One rhetorical devices she uses really well is imagery. For example, she writes "Mom had grown up in the desert. She loved the dry, crackling heat, the way the sky at sunset looked like a sheet of fire, and the overwhelming emptiness and severity of all that open land that had once been a huge ocean bed," (Walls 21). Through the use of descriptive language, she draws the reader in by making the desert sound like a beautiful place, contrary to the dry and deserted picture most people have in their minds. Another place where descriptive language is seen is through her use of personification. For example, “The flames leaped up, reaching my face” (page 9). Through this, she engages the reader and makes them want to keep turning the page. She also has used symbolism thus far in her writing. One symbol I have noticed is her blanket. "I watched the fire, expecting that at any moment my blanket would burst into flames. Dad wrapped the blanket around me and picked me up, then ran down the stairs, leading Lori and Brian with one arm and holding me in the other" (Walls 33). Although only a short way into the novel, I can already tell Jeannette's blanket is very important to her. Because Rex and Rose were not the most comforting parents, Jeanette seeks comfort in her blanket instead. By referencing the blanket, Jeannette shows her readers, that although she was so young, she knew she would have to seek comfort somewhere other than in her parents.
      I think Jeannette Walls has achieved her purpose thus far in her memoir. Through her use of descriptive language and irony, she captivates the readers attention and makes them think deeply. This strategy further leads to the reader wanting more. Also while reading, I was astonished that this actually happened to little kids while they were growing up. So astonished in fact that at some points I did not believe it. This astonishment factor led me, and I probably other readers, to continue to read her memoir. 

In China, Families Bet It All on College for Their Children

http://www.nytimes.com/2013/02/17/business/in-china-families-bet-it-all-on-a-child-in-college.html?hpw&_r=0

       In the United States today, college has gotten to be extremely competitive. The same thing is to be said for the country China. Families in China bet it all on college for their children. This article, by Keith Bradsher, describes the troubles Chinese parents go through to send their children to higher education.
      The purpose of this article is to inform Americans about how college in China has become a strain on parents, but is their one main goal for their children. The audience is Americans who read the New York Times and are interested in learning about the college process in China. The exigence of this article is the heavy financial burden that millions of lower-income Chinese parents now endure as they push their children to obtain as much education as possible.
      Keith Bradsher uses many rhetorical devices to get his point across. For example he uses pathos to appeal to the readers emotions. Throughout the story he describes a family who has put it all on the line to send their daughter to college. The dad works in coal shafts everyday of his work life and only makes $500 dollars a month for "choking dust in claustrophobic tunnels". The mom " toils from dawn to sunset in orchards every day during apple season in May and June. She earns $12 a day tying little plastic bags on at a time... the rest of the year she works as a store clerk, earning several dollars a day." By describing this heart-breaking story of a struggling family, he creates a sense of sadness that makes readers not only feel bad for this one family but also all the struggling families in China. Keith Bradsher also uses logos to get his point across. For example, he writes "Yet a college degree no longer ensures a well-paying job, because the number of graduates in China has quadrupled in the last decade." This allows the reader to fully grasp the idea that the number of college graduates is increasing in a drastic amount of time. He also describes "For a rural parent in China, each year of higher education costs six to 15 months' of labor..." This not only appeals to a readers emotions, but the use of statistics, allows them to understand the time and effort a rural Chinese parent has to put in in order for their children to got to college. Lastly, he uses description and imagery to get his point across. He immensely describes the living conditions of the rural Chinese parents. Understanding these poor living conditions allows the reader to imagine what it would be like to live their and thus allows them to understand what the parents have to go through.
    I think that the author, Keith Bradsher, does get his point across. Through the rhetorical devices he uses, the reader is able to fully imagine, understand, and relate to the troubles that the Chinese parents go through to send their children to college. After reading the article, it becomes clear that many Chinese parents do put it all on the line to send their children to college and that they take it very seriously.

Orville Redenbacher's 100 calorie popcorn

   
     As we all know, movie theater popcorn, with all its butter, salt, and fatty content, is not the best for you. However, Orville Redenbacher's 100 calorie popcorn may be a solution to enjoying this movie snack. In this ad, there is a picture of the amount of popcorn Orville Redenbacher gives you for only 100 calories. This pile of popcorn has formed a mouth that is eating another hundred calorie snack.
    The purpose of this ad is to show viewers how much more food you can eat with Orville Redenbacher's 100 calorie popcorn than other 100 calorie snacks. The targeted audience is adults who are able to buy this brand of popcorn at the grocery store. The exigence of this article is the want of more people to buy Orville Redenbacher's 100 calorie popcorn.
   This ad contains many rhetorical devices that allow the reader to understand and enjoy the ad. One main rhetorical device is logos. The ad appeals to the readers logos with the statement "Our 100 calories makes their 100 calories feel small." It is only logical for the reader to then assume that because you get more food for 100 calories with Orville Redenbacher's popcorn, it is better to buy it. They also back up this statement by showing six small pretzels next to a large portion of popcorn. When a reader sees these two things back to back in their brains, they again see how much more food the popcorn is, and thus is convinced to buy it. Another rhetorical device shown in this ad is the use of color. The color red, which is the backdrop to the entire ad, is appealing to the eye and grabs the readers attention. It is not a bland color that the eye will just pass over. Also, the yellow popcorn against the dark red backdrop makes the popcorn stand out, which then draws the readers attention to the ad, forcing them to look at it. Lastly, the proportion of pictures in the ad really enhances the reader ability to understand the ad. The popcorn and pretzels are the biggest pictures and are set right in the middle of the ad. The picture of the actual Orville Redenbacher and the box of popcorn is small and in the corner of the ad, along with the saying previously stated. Although one may think this is not smart because a visual reader should be able to see the brand of popcorn to make a connection between the brand and the ad, the picture is not too small where they will miss it, but small enough where it does not take over the entire ad. Instead, the readers are left with pictures of pretzels and popcorn to look at first, and then as they make their way down the ad are greeted with a punch line and a picture of the box. This is the best way to organize the ad because it chronologically makes sense, and the last thing the reader sees is the punch line and actual box of popcorn, which will both leave a lasting impression.
    I do think the ad achieved its purpose in convincing readers to buy Orville Redenbacher's 100 calorie popcorn. Through the rhetorical devices used, the reader is easily able to distinguish what the ad is portraying. To me, and other readers of this ad, it logically makes sense that you should buy the product that offers the most food for the same amount of calories. This ad makes it clear that your choice should be Orville Redenbacher's popcorn. Lastly, through the images and color used, the readers visual senses are enhanced, which allows them to focus in on the ad and truly understand it.

U.S. Adds 157,000 Jobs; Jobless Rate Edges Up to 7.9%

        Since the decline of the economy in the beginning of December 2007, the unemployment rate in the United States has risen. Unfortunately for many, despite the recession being officially over, they still remain unemployed. Catherine Rampell describes in her article, titled "U.S. Adds 157,000 Jobs; Jobless Rate Edges Up to 7.9%", the struggles that Americans are still facing today, even four years after the start of the recession.
       The purpose of Catherine Rampell writing this article is to inform Americans about the new unemployment rate in January and, most importantly, to show them that this issue has not gone away; it might not be awhile until it finally disappears. The audiences targeted for this article are adults who are either currently unemployed or are interested in learning about the most recent unemployment statistics. The exigence of Catherine Rampell writing this article is that, when it was published, it was the end of January and, therefore, the employment statistics for the first month of the year were released.
       In her article, Catherine Rampell uses a variety of rhetorical devices to get her point across. One of the most prevalent rhetorical devices is logos. She appeals to the readers logos by incorporating statistics, graphs, and direct quotes. For example, she says "...sending the Dow Jones industrial average over 14,000 for the first time since 2007." The use of statistics throughout the article allows the reader to really see the numbers of the economy. Without these numbers, it is possible that the reader may doubt what the writer is saying or may not fully understand what she is putting across. She also uses a graph which outlines the unemployment rate from October 2010 to present day. This allows visual readers to see the unemployment rate by month easier than it being explained in writing. Lastly, she uses first hand sources, like Mary Livingston, who give their experience on the difficulty of finding a job. These sources allows reader to empathize and also understand that the struggle is still happening today and that many people are still without jobs. The use of first hand sources is also an example of the writer appealing to the readers ethos. Catherine Rampell chose to include a story of the sixty-three year old women, Mary Livingston, who has not been able to find a job for two years. Factoring in her age and the reluctancy of the employer to hire anyone, she has been unable to find a job. Also, the story of Karen Duckett is another example. She has been without a job for a year and has just received a letter in the mail threatening her benefits if she does not seek a job soon. Both these first hand stories allow the reader to again empathize with the victims of job loss. Without the inclusion of these accounts, readers may be left to only imagine, or not even believe, that unemployment is still affecting citizens across the nation.
     I do believe that Catherine Rampell got her point across in this article. Although I believe that the article could have been shorter and still achieved the same purpose, over all the reader understands what she is portraying after reading the article. Through the use of statistics, graphs, first-hand sources, and appeals to ethos, Catherine Rampell teaches the reader about the unemployment rate and its effectiveness on our growing nation. All of the rhetorical devices enhances the readers ability to grasp the content in the article and, therefore, fully understand the purpose.

Tow Re-Write

http://travel.nytimes.com/2013/01/06/travel/36-hours-in-philadelphia.html?_r=1&

Philadelphia, a bustling city with numerous shops and restaurants, has seen some eye opening changes in the past decade. The city has added world class museums, contains one of the best colleges in the world, and has new cultural energy. An event called 36 Hours took place in Philadelphia on Friday at 3 PM and ended on Sunday at 12 PM. The event consisted of attending exotic restaurants, a museum, and many places traditional just to Philadelphia.

The purpose of this article, by Freda Moon, was to inform readers of the event in hopes that the word would get out there and more people would attend. The audience of this article is adults who would enjoy attending this day-and-a-half event. The event started on January 4th and this article was published on January 3rd, so the exigence was that the event was coming up and people needed to be aware of the festivities.

The main rhetorical device used in this article was structure. Instead of writing the schedule of events in paragraph form, Freda Moon structured the article in chronological order. She would write, for example, Friday 3 PM 1. Start At The Beginning. Then under that heading she would explain the event and tell readers what they would be doing there. She did this all throughout the article up until the very last event. This technique was very effective in letting the reader truly see their itinerary for the event. In addition, Moon uses the rhetorical devices tone and mood in her article. The tone she uses throughout the article is one of enthusiasm. She speaks positively about every tour spot and lists the positives one gains from going to that historical store, restaurant, or museum. For example, she writes that Frankford Hall is "family-friendly, with Ping-Pong and picnic tables, an affinity for wood block games and an excellent beer list." This little addition creates a sense of excitement and anticipation in the readers. Knowing all the interesting and different things each tour spot has to offer allows them to get excited about going their and attending the event overall. Lastly, Freda Moon uses pictures to achieve and pathological appeal to her readers. She includes several pictures in her article that make the places that people will be going especially interesting. Freda includes a picture of food from the restaurants that people will be eating at, which makes the restaurants look especially appealing. Also, she includes pictures of museums, shops, and other historical spots with people walking around and truly enjoying themselves. This not only makes Philadelphia look like an intriguing city, but also convinces readers that they will truly enjoy their 36 Hours in Philadelphia tour experience. 

Overall, I do believe that Freda Moon achieved her goal. Using rhetorical devices, such as tone and mood, she makes the event seem like an interesting and exciting thing to take part of. The pictures she includes also contributes to the excitement the reader feels as it makes each tour spot look interesting and appealing. After reading this article, the reader is definitely left wanting to attend something so special.