Taylor Swift Got Milk Ad

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         In this ad Taylor Swift is holding a guitar in regular performing fashion except for one odd thing out of the ordinary; she has a milk mustache on her face! Like all celebrity's who advertise for Got Milk, Swift had to rock the white mustache in order to endorse this campaign.
         The purpose of this advertisement is to convince visual readers to buy and drink milk. The exigence of this ad is the need to get the word out about drinking milk. The audience is anyone who happens to glance at the ad because it is not that hard to understand however teens and young adults have the power to be able to actually choose to buy and drink the milk.
         This creator of this ad uses many rhetorical devices in order to get the point across. One rhetorical device that jumps out is ethos. Taylor Swift creates credibility and trustworthiness by simply being on the front of the advertisement. By using a celebrity as the face of the campaign, readers are convinced that they can be famous if they drink milk, like Taylor Swift. It also conveys the message that drinking milk can make you thin and rich as well as famous. This advertisement also appeals to logos. In the upper right hand corner it says"...I [Taylor Swift] choose milk. Some studies suggest that teens who drink milk tend to be leaner, and the protein helps build muscle." It suggests that milk is one of the main ways to stay thing while building muscle and convinces the reader that if they do drink milk they will be all of those things.
          I do believe that the ad creator achieved their purpose in convincing the reader that drinking milk is in their best interest; however with the ever popularity of the Got Milk? campaign I do not think it is that hard to convince the audience anymore. The milk ads are recognized at first glance and thus the visualizer is able to connect instantly with the message. With this specific ad, the use of ethos, celebrity endorsement, and logos, caption of study in the upper right hand corner, convinces the reader that drinking milk is the right decision to male