Non-Alchoholic Nova Schin Poster

      This poster pictures a clearly pregnant woman holding up bottle full of beer. The intended audience is pregnant women who enjoy the taste of beer but cannot have it due to being pregnant. The purpose is to attract pregnant women to the Nova Schin product. Lastly, the exigence is the need for a drink that does not contain alcohol but tastes like beer.

      As many people know it is unhealthy for a woman to drink beer while pregnant but, because this is an ad for non-alcoholic Nova Schin, the ad creators decided to feature a pregnant woman drinking beer as the focal point of the advertisement. Her image is centered and she is extremely large in contrast to the other accents on the advertisement, so she is the first thing that the viewer’s eyes look at. It is very striking, and frowned upon, to see a pregnant woman holding a bottle of beer. Because of this, when one sees this picture, they are immediately drawn to the ad to see what it is promoting. Then, after looking at and reading the poster, they realize that it is an ad for non-alcoholic beer. By that time, however, they would have already read the ad and figured out its purpose. A second rhetorical device that this ad uses is contrast. The white and blue fading colors behind the large image of the woman helps to make the picture stand out. Also, the beer bottle and beer can in the lower right hand corner are also contrasted. The bold colors within the design effect of fading white circles surrounding them leads the viewer’s eyes to them. Lastly, the viewer must tilt his/her head to read the text on the side of the advertisement, the whole purpose of the ad. Not only does the sideways writing causes the viewer to really examine the ad but also the contrasting colors, white on blue, makes the bolded letters stand out. 

        Overall, I think the ad achieved its purpose of attracting pregnant women to the product.  The rhetorical devices used in conveying the advertisement to the viewer help to effectively grab the his/her attention. The unorthodox picture of a pregnant woman holding a beer causes the reader to initially be attracted to the ad and the contrasting colors make the woman, beer, and text really stand out.