Orville Redenbacher's 100 calorie popcorn

   
     As we all know, movie theater popcorn, with all its butter, salt, and fatty content, is not the best for you. However, Orville Redenbacher's 100 calorie popcorn may be a solution to enjoying this movie snack. In this ad, there is a picture of the amount of popcorn Orville Redenbacher gives you for only 100 calories. This pile of popcorn has formed a mouth that is eating another hundred calorie snack.
    The purpose of this ad is to show viewers how much more food you can eat with Orville Redenbacher's 100 calorie popcorn than other 100 calorie snacks. The targeted audience is adults who are able to buy this brand of popcorn at the grocery store. The exigence of this article is the want of more people to buy Orville Redenbacher's 100 calorie popcorn.
   This ad contains many rhetorical devices that allow the reader to understand and enjoy the ad. One main rhetorical device is logos. The ad appeals to the readers logos with the statement "Our 100 calories makes their 100 calories feel small." It is only logical for the reader to then assume that because you get more food for 100 calories with Orville Redenbacher's popcorn, it is better to buy it. They also back up this statement by showing six small pretzels next to a large portion of popcorn. When a reader sees these two things back to back in their brains, they again see how much more food the popcorn is, and thus is convinced to buy it. Another rhetorical device shown in this ad is the use of color. The color red, which is the backdrop to the entire ad, is appealing to the eye and grabs the readers attention. It is not a bland color that the eye will just pass over. Also, the yellow popcorn against the dark red backdrop makes the popcorn stand out, which then draws the readers attention to the ad, forcing them to look at it. Lastly, the proportion of pictures in the ad really enhances the reader ability to understand the ad. The popcorn and pretzels are the biggest pictures and are set right in the middle of the ad. The picture of the actual Orville Redenbacher and the box of popcorn is small and in the corner of the ad, along with the saying previously stated. Although one may think this is not smart because a visual reader should be able to see the brand of popcorn to make a connection between the brand and the ad, the picture is not too small where they will miss it, but small enough where it does not take over the entire ad. Instead, the readers are left with pictures of pretzels and popcorn to look at first, and then as they make their way down the ad are greeted with a punch line and a picture of the box. This is the best way to organize the ad because it chronologically makes sense, and the last thing the reader sees is the punch line and actual box of popcorn, which will both leave a lasting impression.
    I do think the ad achieved its purpose in convincing readers to buy Orville Redenbacher's 100 calorie popcorn. Through the rhetorical devices used, the reader is easily able to distinguish what the ad is portraying. To me, and other readers of this ad, it logically makes sense that you should buy the product that offers the most food for the same amount of calories. This ad makes it clear that your choice should be Orville Redenbacher's popcorn. Lastly, through the images and color used, the readers visual senses are enhanced, which allows them to focus in on the ad and truly understand it.