http://travel.nytimes.com/2013/01/06/travel/36-hours-in-philadelphia.html?_r=1&
Philadelphia, a bustling city with numerous shops and restaurants, has seen some eye opening changes in the past decade. The city has added world class museums, contains one of the best colleges in the world, and has new cultural energy. An event called 36 Hours took place in Philadelphia on Friday at 3 PM and ended on Sunday at 12 PM. The event consisted of attending exotic restaurants, a museum, and many places traditional just to Philadelphia.
The purpose of this article, by Freda Moon, was to inform readers of the event in hopes that the word would get out there and more people would attend. The audience of this article is adults who would enjoy attending this day-and-a-half event. The event started on January 4th and this article was published on January 3rd, so the exigence was that the event was coming up and people needed to be aware of the festivities.
The main rhetorical device used in this article was structure. Instead of writing the schedule of events in paragraph form, Freda Moon structured the article in chronological order. She would write, for example, Friday 3 PM 1. Start At The Beginning. Then under that heading she would explain the event and tell readers what they would be doing there. She did this all throughout the article up until the very last event. This technique was very effective in letting the reader truly see their itinerary for the event. In addition, Moon uses the rhetorical devices tone and mood in her article. The tone she uses throughout the article is one of enthusiasm. She speaks positively about every tour spot and lists the positives one gains from going to that historical store, restaurant, or museum. For example, she writes that Frankford Hall
is "family-friendly, with Ping-Pong and picnic tables, an affinity
for wood block games and an excellent beer list." This little addition
creates a sense of excitement and anticipation in the readers. Knowing all the
interesting and different things each tour spot has to offer allows them to get
excited about going their and attending the event overall. Lastly, Freda Moon
uses pictures to achieve and pathological appeal to her readers. She includes
several pictures in her article that make the places that people will be going
especially interesting. Freda includes a picture of food from the restaurants
that people will be eating at, which makes the restaurants look especially
appealing. Also, she includes pictures of museums, shops, and other historical
spots with people walking around and truly enjoying themselves. This not only
makes Philadelphia look like an intriguing city, but also convinces readers
that they will truly enjoy their 36 Hours in Philadelphia tour
experience.
Overall, I do believe that Freda Moon achieved her goal. Using rhetorical devices, such as tone and mood, she makes the event seem like an interesting and exciting thing to take part of. The pictures she includes also contributes to the excitement the reader feels as it makes each tour spot look interesting and appealing. After reading this article, the reader is definitely left wanting to attend something so special.
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