Beyonce Ad for Perfume "Heat"

      This advertisement, featuring Beyonce, is promoting the perfume known as "Heat". Beyonce, posing in a red provocative red satin dress, is seductively looking at the audience attempting to persuade them to buy this perfume. 

      The purpose of this ad is to convince women or men to buy the perfume "Heat". The audience of this advertisement is 18-35 year old women who are at the appropriate age to wear perfume, however, not women too old because the perfume has a scent that is geared towards the younger generation. The exigence of this ad is the need for more consumers to buy the product. 

      This ad has numerous rhetorical devices including pathos, by the color, and ethos, by the celebrity endorsement. This ad certainly does not lack red color. The red color draws the viewers eyes to the ad immediately and also serves to send a message of passion and power. The color makes the ad stand out among other ads and draws the reader to read the ad to see what it is about. The color scheme red is also appropriate considering the perfume name "Heat". When one thinks of heat the colors that come to mind are orange, yellow, and of course red. All of these little things having to do with the color help to persuade the reader to buy the perfume. Another thing that aids in the ads purpose is the celebrity endorser, Beyonce. Beyonce helps to establish ethos in this ad by showing viewers that if the perfume is good enough for her it is certainly good enough for them. Many women in this country look up to Beyonce and seek attributes that she holds. By them buying this perfume, they are coming one step closer to achieving her persona. She establishes trust within the viewer and the ad which further persuades them to buy the perfume. 

      Yes, I think that this ad achieves its purpose. The ad is attractive and appealing to the eye and by using the color red and the celebrity endorsement, the ad certainly persuade the viewer to buy the perfume "Heat".