Beyonce Ad for Perfume "Heat"

      This advertisement, featuring Beyonce, is promoting the perfume known as "Heat". Beyonce, posing in a red provocative red satin dress, is seductively looking at the audience attempting to persuade them to buy this perfume. 

      The purpose of this ad is to convince women or men to buy the perfume "Heat". The audience of this advertisement is 18-35 year old women who are at the appropriate age to wear perfume, however, not women too old because the perfume has a scent that is geared towards the younger generation. The exigence of this ad is the need for more consumers to buy the product. 

      This ad has numerous rhetorical devices including pathos, by the color, and ethos, by the celebrity endorsement. This ad certainly does not lack red color. The red color draws the viewers eyes to the ad immediately and also serves to send a message of passion and power. The color makes the ad stand out among other ads and draws the reader to read the ad to see what it is about. The color scheme red is also appropriate considering the perfume name "Heat". When one thinks of heat the colors that come to mind are orange, yellow, and of course red. All of these little things having to do with the color help to persuade the reader to buy the perfume. Another thing that aids in the ads purpose is the celebrity endorser, Beyonce. Beyonce helps to establish ethos in this ad by showing viewers that if the perfume is good enough for her it is certainly good enough for them. Many women in this country look up to Beyonce and seek attributes that she holds. By them buying this perfume, they are coming one step closer to achieving her persona. She establishes trust within the viewer and the ad which further persuades them to buy the perfume. 

      Yes, I think that this ad achieves its purpose. The ad is attractive and appealing to the eye and by using the color red and the celebrity endorsement, the ad certainly persuade the viewer to buy the perfume "Heat". 

Setback for Kate Middleton as her condition takes turn for the worse

      In this article, Gordon Rayner writes about Kate Middleton's pregnancy, her battle with morning sickness, and her progressively worsening condition. The Duchess, who spent three nights in hospital last week being treated for hyperemesis gravidarum, took a turn for the worse as she spent the weekend at Kensington Palace. The condition has gotten so bad in the past few days that Prince William had to back out of a committed engagement, something that is rarely seen by the Duke.
     The purpose of this article is to inform the readers about "the pregnancy of the year" and to keep them up to date with everything new about Will and Kate's baby. The audience of this article is teenagers and adults world wide who want to be informed about the royal pregnancy. The exigence is Kate's battle with hyperemesis gravidarum and the infatuation with the couples pregnancy.
    The rhetorical devices that Gordon Rayner uses in this article are very effective. The most important rhetorical device he uses is logos. He uses this through out his entire argument to gain his readers trust and approval. For example, instead of just listing facts, he quotes reliable people from the royal palace. One time this is seen is after Gordon Rayner writes about how Will talked about his wife's condition at a tennis Gala. He includes quotes from Will dispersed in his paragraph which shows the reader that what he is writing about is not made up and is instead so true that he can find direct quotes to prove it. He also includes exact dates, times, and places in his article which is very important to give the reader a sense of reality. They know exactly when something took place, where it took place, and when it took place.
    Yes, I think that Gordon Rayner achieves his message through his article, however, this article is a bit redundant because there are hundreds of articles out like it. With this aside, I think with his use of logos and other rhetorical devices he conveys his message. At the end of reading this article, I was clearly informed about Kate Middleton and her battle with hyperemesis gravid arum. 

The Color of Water

       The Color of Water, by James McBride, is a black man's tribute to his white mother. James and his eleven other siblings live in Brooklyn, New York in an all-black neighborhood. James' mom is the only white person in the entire area and James knows his mom is different. One day, when James was very young,  he asks her how she could love him if they were different "colors". The mom responds that "love is the color of water". This book touches on the issues of race, religion, and identity and gives insight into what family really means.
      The purpose of James McBride writing this story is to pay tribute to his determined and eccentric mother. She raised twelve kids in a dirt poor neighborhood and managed to put them all through college. The exigence of this book is James recognizes the rare breed his mother is, and he wants to let her know he appreciates the mother she was. This book is geared towards an audience of teenagers to late adults. They would be the age group that would best be able to grasp the impacting information this story has to offer.
     James McBride uses many rhetorical devices, but I think the most important one thus far is structure. The way he organizes his book is very interesting and keeps things fresh for the reader. One thing James does is every other chapter he adds a story about his mom from her point of view. For example, the first chapter is the mother speaking in first person about how she is dead to her Jewish family because she married a black man. The second chapter is in James' point of view and he described a distinct memory he has of his childhood. The third chapter is another story from the mom and the book continues in this pattern until the end. I think this is a successful way to organize the book because it allows the reader to gain insight into who the mother really is by the stories directly told by her. Then, it allows the reader to see James' thoughts and feeling towards the mother and the rest of his family through the stories told by him.
    Thus far he has accomplished his goal. Through the first two chapters, he has established that his mother is one-of-a-kind. He makes sure the reader knows that his mother is different and that she made it her single most important job in life to raise her children right. She has a difficult time associating with the women around her because they looked at her like she was an alien. She was an outcast for her most of her adult life, but she did not let that stop her. James makes sure the reader knows this before the reading on. After the first two chapters, I already look up at James' mother with high regard, respect, and sympathy.