The visual I chose was a Dettol Hand Sanitizer ad from inspiration.com. The ad has a picture of a hand with many smaller hands on it holding things such as a teddy bear, a dog, food, bugs, and a coin. The hands holding the items on the larger hand are little kid hands. The ad then has the hand sanitizer and brand name on the right corner of the page reminding the reader to that this is an ad for Dettol hand sanitizer.
The purpose of this ad is for people to realize how many things they actually touch a day, and the pictures on the hand allow the reader to really grasp this concept. Hopefully this further convinces them to buy the sanitizer. The exigence of this visual ad is Dettol wanting people, especially parents, to buy their product and then to realize that sanitizer really does help. The audience of this ad is parents who have young children. This is shown through the small hands on the picture. A parent is always scared of what their young children are touching and putting in their mouths. This ad plays on that fear and illustrates it to parents. Through this ad parents realize how many things their kids really do touch in a day and it sways them to buy the product.
The most important rhetorical device used in this ad is logos. Through showing the picture of little hands touching bugs, coins, and animals it convinces the reader that the only logical solution is to buy the Dettol hand sanitizer. It is perceived from the picture that if you do not buy the hand sanitizer than your children will have germs on their hands that will eventually go in their mouths and get them sick. Unless you want them to be sick, it is better to buy this product to kill off the germs.
I do believe that the author got their point across in this visual ad. When the reader looks at it they are immediately intrigued to figure out what the ad is for because there are no words just pictures. Once they figure out it is for Dettol hand sanitizer, the visual ad does a nice job of showing the average person how many things kids touch in a day. Mother and fathers out there want their kids to stay safe so it convinces them to buy the sanitizer. The ad does a nice job of conveying its message to the average reader.
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