Modern Manners: Travel Etiquette—The Rules of the Road

http://www.vogue.com/culture/article/modern-manners-travel-etiquette-the-rules-of-the-road/#1

         We have all encountered our fair share of rude people while traveling from place to place. This article from Vogue gives readers seven often ignored or forgotten rules that will help make traveling a more enjoyable experience. William Norwich, the editor/writer of this article, is a very successful writer of the Modern Manners section of Vogue. He claims in this article that following these seven simple rules will make traveling more pleasant for you and for other passengers.
         The purpose of William Norwich writing this article is stated very clearly throughout his text. Many people do not know the do's and don'ts of traveling. This article's purpose is to inform readers of proper travel etiquette. The exigence of this article is simple. It was published on August 31st, 2012 which is when William Norwich says the height of travel season starts. The excessive travel that will occur over the next few months prompted William to write a Modern Manners article on travel etiquette.  The audience of this text is geared towards adults who travel regularly or will be traveling soon. These seven rules will help them improve their like-ability among other travelers and will improve their over all experience.
         There are several rhetorical devices that Norwich uses to get his point across throughout the article. One of the most important devices I think that sticks out is logos. After almost every rule, he gives the reader an example of what happens when you do not follow that given rule. For example, after he listed rule number six, which is "be the change you want to see in the world", he gives us an example from his past travel experience. When he was traveling on an airplane he got treated in a more respectful manner by the flight attendant because he was wearing a Michael Khor's suit (this could also be an example of anecdote). This helps him prove that you need to dress how you want to be treated. Also falling under the category of logos, Michael Norwich quotes other writers/colleagues, and shows their opinions and past experiences regarding travel. All of these examples give the reader logical reasons why they should follow the rules.
         Another rhetorical device that sticks out is style. William Norwich organizes this article in a very structured way. He lists his rules using numbers and then explains the rule directly below. I think this way or organizing it is easy to follow and creates a list in the reader's brain. You see rule than explanation, rule than explanation. The text is easy to remember when he writes this way, instead of creating one large paragraph.
        I do think that William Norwich achieved his purpose through this text. I think he got his point across that following travel etiquette is very important in improving ones like-ability among other travelers and improving ones quality of travel.  He also persuades the reader that if they do not follow these rules they are being the person they despise: a bad and rude traveler. Through the seven rules he gives and the reasoning, examples, and opinions behind them, he convinces the reader to follow these simple steps to become the ultimate traveler.